T Mobile ‘Katy’s Project’

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ClientT Mobile AgencySaatchi and Saatchi DirectorD.A.R.Y.L.

Commissioned by Saatchi and Saatchi, D.A.R.Y.L directed this documentary as part of the T mobile ‘Life’s For Sharing’ campaign.

Katy's Project is a collaboration between Deutsche Telekom, Katy Perry and EMI records.

In August this year, Katy starred in a TV commercial shown in 8 European countries asking fans that had a certain 'spark' to be the stars of her upcoming 'Firework' pop video.

'Katy's Project - The Story of Firework' showcases the lucky 250 'Sparks' that were chosen from thousands of entries, some of their spark stories and their journeys to the video shoot in Budapest, Hungary.

Through a personal call to action by Katy, fans were asked to share their special 'spark' for a chance to appear in the official video for Firework.The campaign launched on 'Katy's Project' and social media websites. Fans from Germany, Austria, Hungary, Czech Republic, Slovakia, Poland, Macedonia and Montenegro all took part and their journeys were filmed along with their involvement in the video shoot itself, which took place over 4 days in Budapest.

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