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This spot for Wieden and Kennedy sees Rooney firing penalty shots through illuminated goal posts.
A series of lasers soon appear, which Rooney has to navigate past in order to avoid slicing the ball in pieces. It transpires that the person controlling the intricate network of beams is Torres. Edited at Trim, the post was delivered by Time Based Arts.
"Anthony Dickenson's beautiful in-camera photographic
effects work has translated seamlessly to the new big Nike viral,
out of Wieden + Kennedy, for the new T6 Laser III boots, designed
to improve power and accuracy. Hit The Target … transforms Wayne
Rooney's shooting practice into a Mission Impossible-style
laser challenge - controlled by fellow striker and worthy adversary
Fernando Torres. In a stylised environment, fast-paced movement
mixes with slow-motion contact between boot and ball, all set to a
dubstep soundtrack from 16 Bit. All in all, it's a brilliant
demonstration of a couple of formidable players."
Anthony Dickenson added his own magical touch to this cracking trail for The Magicians, for BBC ONE and RKCR/Y+R.
This video relies on beautiful stark lighting to create an intense and visceral promo.
Shot as part of French street artist, JR's feature documentary Women Are Heroes.
Shot on location in London, New Zealand and the Cook Islands.
Graphic compositions combined with distinctive sound design build tension in this spot for BBC Radio 2 and RKCR/Y&R.
This video came about by Anthony experimenting with lighting techniques.
He achieved the effect by placing various objects on a turntable and shooting with very long exposures in a simple lighting set-up. These beautiful effects complement the simple performance footage superbly.