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To the mark the launch of MySpace Music BBH and Pulse Films' directing duo DARYL teamed up to create a cacophony of content. It's a rocking rapper's delight as Florence + the Machine, 50 Cent and Nelly Furtado unpack their playlists and sing along to their favourite tracks.
The 'Get Real Close' campaign was created to mark the
launch of MySpace Music as a separate entity from the social
networking side of MySpace, the multi-faceted package of
content invites visitors to poke and prod their way around
the playlists of a host of popular artists, and witness them
crooning along to a selection of memorable pop classics.
Among the tracks on offer are 50 Cent's version of
Michael Jackson's 'I Wanna Be Where You Are' and Nelly
Furtado chirping along to Nirvana's 'Smells like
The campaign gained added depth with the
inclusion of an interactive element that allows users to
appear in videos with their favourite artists by uploading
photos from Facebook or MySpace.
D.A.R.Y.L. worked with the 10 featured artists, 50
cent, Alicia Keyes, Kasabian, Nelly Furtado, Pixie Lott, David
Guetta, N-Dubz, Chipmunk, Lostprophets and Florence + the Machine.
The challenge was to draw the intimate moments from their
performances under extremely tight schedules with only hours
notice. D.A.R.Y.L. hit it off with 50 cent: "He gave us all sorts
of advice for getting the ladies including telling them we directed
Titanic. So far, this method has been flawless".
D.A.R.Y.L.‘s feature documentary WEREWOLVES ACROSS AMERICA has been given official selection at the 19th Raindance Film Festival 2011 (September 28th – October 9th)
Part of Nokia's PUSH campaign, this online film for Hyper, showcases Nokia's innovative and creative technology.
In this beautifully executed film for Hyper, D.A.R.Y.L. highlight Nokia's commitment to pushing snowboarding to the next level with their new N8 technology
Commissioned by Saatchi and Saatchi, D.A.R.Y.L directed this documentary as part of the T mobile ‘Life’s For Sharing’ campaign.
What happens when you decide to opt out of the American Dream?