Live and Lost - Case Study

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TV
ClientChannel 4

“Live and Lost” was a multi-platform concept that placed the Blackberry at the heart of the activity, whilst championing break through music acts and creating content for BlackBerry’s Facebook and Twitter Platforms.

Pulse films produced a series of back to back music tours. For each tour, an up and coming music artist was dropped in the middle of nowhere with just £20 and a BlackBerry smartphone. They each had 5 days to get back to an end-of-tour gig on the other side of the UK, with only the help of their fans. In 2010 and 2011, Example, The Wanted, Professor Green, Chipmunk and Rizzle Kicks were Live and Lost with BlackBerry.

The tour was covered in real time with a six week series on Channel 4's T4 and late night repeats reaching over 2.5 million Individuals. 

Daily updates from the artists Facebook and Twitter feeds integrated into the Live and lost Hub on BlackBerry's Facebook page. This saw an increase of over 32,000 new 'Likes' to BB's Facebook page with 210,000 visitors to the L&L Hub and 300,000 L&L video plays.

 We also generated 66 pieces of press, including 10 hits in The Sun, 2 hits in the Daily Star,  1 hit in the Daily Record, 2 interviews with the Press Association and numerous uptakes by regional publications and blogs.

Format: 3 X 30"
TV Broadcaster: CHANNEL 4 

 

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