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“Live and Lost” was a multi-platform concept that placed the Blackberry at the heart of the activity, whilst championing break through music acts and creating content for BlackBerry’s Facebook and Twitter Platforms.
Pulse films produced a series of back to back music tours. For
each tour, an up and coming music artist was dropped in the middle
of nowhere with just £20 and a BlackBerry smartphone. They
each had 5 days to get back to an end-of-tour gig on the other side
of the UK, with only the help of their fans. In 2010 and
2011, Example, The Wanted, Professor Green, Chipmunk and
Rizzle Kicks were Live and Lost with BlackBerry.
The tour was covered in real time with a six week series on
Channel 4's T4 and late night repeats reaching over 2.5 million
Daily updates from the artists Facebook and Twitter feeds
integrated into the Live and lost Hub on BlackBerry's Facebook
page. This saw an increase of over 32,000 new 'Likes' to BB's
Facebook page with 210,000 visitors to the L&L Hub and 300,000
L&L video plays.
We also generated 66 pieces of press, including 10 hits
in The Sun, 2 hits in the Daily Star, 1 hit in the
Daily Record, 2 interviews with the Press Association and numerous
uptakes by regional publications and blogs.
Format: 3 X 30"
TV Broadcaster: CHANNEL 4
Pineapple Dance Studios wins the award for best Features and Lifestyle Series at the Royal Television Society Awards 2010
Emil Nava delivers the fresh new video for the BBC Sound of 2011 winner Jessie J ‘Price Tag’.
Royal Television Society Awards 2010 Winner.
Funny and entertaining, Pineapple Dance Studios is an innovative Factual Entertainment hybrid set in a world-renowned dance rehearsal studio.
Ben Newman delivers this high energy beast of a film for ASOS and their current campaign,'The ASOS Urban Tour' for BBH. The streets of Paris have never looked so good in this British Arrow Award winning campaign.
Directed by Rufus Exton
To the mark the launch of MySpace Music BBH and Pulse Films' directing duo DARYL teamed up to create a cacophony of content. It's a rocking rapper's delight as Florence + the Machine, 50 Cent and Nelly Furtado unpack their playlists and sing along to their favourite tracks.