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The Slow The Pace campaign that encourages people to savour Kronenbourg 1664 beer slowly, saw thirtytwo directing the launch commercial, featuring iconic metal man Lemmy and Motörhead performing a specially rewritten, reduced tempo version of their track Ace of Spades.
For the first time in thirty years, he slowed the pace and
re-recorded his iconic hit, Ace of Spades. We took him to a French
bar for his debut performance and with it brought a change of his
favourite tipple from Jack Daniels to Kronenbourg.
"The challenge was to find a well-known music artist famous
for particularly fast rock tracks and get them to perform at a much
slower pace," said Lucas Bergmans, senior brand manager for
"Motorhead reworks its speed metal classic, Ace of Spades
for a new Kronenbourg 1664 campaign out of BBH London.
The Slow the Pace campaign features the band performing a
specially rewritten, reduced-tempo version of the track, and the
result is captured for a TV spot, documentary, print executions and
a branded YouTube channel. The re-worked track will be
available on the track will be available for download
at www.k1664.co.uk Sunday 24th October".
thirtytwo’s Kronenbourg 1664 ‘Slow the Pace’ spot for BBH has picked up a Creative Circle Gold award for best use of music in the Craft TV category.
thirtytwo deliver this beautifully considered spot for Gü with DDB. ‘Urge’ examines all things tempting.
thirtytwo deliver their new video for Eugene McGuinness ‘Lion’. The first single taken from his forthcoming Domino Records released album.
Shot across various locations in New York at night, to well renowned anthem, ‘Everyhere We Go’, thirtywo bring the coolest of cool ‘after hours athletes’ to life, for Puma for Droga 5.
On April 2nd 2011, LCD Soundsystem played its final show at Madison Square Garden. LCD frontman James Murphy had made the conscious decision to disband one of the most celebrated and influential bands of its generation at the peak of its popularity, ensuring that the band would go out on top with the biggest and most ambitious concert of its career.