Friendly Fires 'Hurting'

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Music
ClientXL DirectorDavid Lewandowski

With this promo David demonstrates his SFX background with some hilariously bizarre effects.

An exercise in blending pop art storytelling with surrealism and humor, "hurting" came alive on a shoestring budget and a wonderful team of talented artists. I had a heart and mind full of animation techniques which I was excited to explore with some confusing yet beautiful imagery in the context of a dance video.

My vfx supervisor and I utilized multicamera performance capture, ragdoll AI physics simulation software, 3d head and body scanning and rigging, auto-retopolization software, fully match-moved head replacements on both actors, motion graphics, object removal, set extensions, and plenty of CG that's commonly reserved for feature film.  The result is a silly and charming addition to the music video medium.

 

"a freakshow of a world that seems totally normal in the same way that nightmares feel totally normal".

The Fader

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