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Pulse director Anthony Dickenson in partnership with digital production company Storythings have delivered and launched their new groundbreaking interactive 'Days To Live' global campaign for Diesel's Timeframes Brand.
'Days To Live' aims to challenge our relationship with time and
to live life more bravely. This campaign encapsulates their brand
mission to unleash time's potential and urges the consumer to grab
hold of the opportunities that time creates. The 'Days to Live'
campaign is geared around the idea of inspiring people to step back
from their daily routine, re-evaluate their lives and make their
wildest dreams happen now, not later.
The campaign centres around an interactive online questionnaire
that lets users play with time, moving forwards and backwards
through the film as they answer questions about their lives, habits
and secrets. The film was shot by Pulse Director Anthony Dickenson
and then animated by Storythings Creative Technologist Dan Catt
using an innovative HTML5 technique based on animated gifs - the
film sequences can be 'scrubbed' and played with by moving around
the film with the cursor. At the end of the questionnaire you are
given a calculation of your 'Days To Live' and the inspiration to
live more bravely.
Diesel Timeframes will then help people live every one of those
days to the full with a unique alarm clock App, that will wake each
user up with a reminder of the number of days they have left to
live and an inspirational message of how they can live that day
The campaign will be supported with TV Advertising, exclusive
online content and a full campaign of social media activity
internationally that will continue to evolve & showcase the
content that has been shaped & created throughout 2013.
This campaign was created under the agency direction of Crispin,
Porter + Bogusky.
Go to http://www.diesel.com/daystolive
to experience it first hand
Click here to read Anthonys thoughts about the
Sam Pilling has delivered a beautifully dark, humorous and twisted music video for Two Door Cinema Club’s new single ‘Handshake’.
Emil Nava has delivered a spectacular new video for Calvin Harris
featuring Ellie Goulding for their new single 'I Need Your Love' shot
entirely on location in Miami, Florida.
Pulse Films is proud to announce a major theatrical music documentary currently in production on one of the biggest boy bands ever, Backstreet Boys, and their tumultuous journey from child stars to fully-grown boy band, which will be finished by Fall 2013.