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Pulse director Anthony Dickenson in partnership with digital production company Storythings have delivered and launched their new groundbreaking interactive 'Days To Live' global campaign for Diesel's Timeframes Brand.
'Days To Live' aims to challenge our relationship with time and to live life more bravely. This campaign encapsulates their brand mission to unleash time's potential and urges the consumer to grab hold of the opportunities that time creates. The 'Days to Live' campaign is geared around the idea of inspiring people to step back from their daily routine, re-evaluate their lives and make their wildest dreams happen now, not later.
The campaign centres around an interactive online questionnaire that lets users play with time, moving forwards and backwards through the film as they answer questions about their lives, habits and secrets. The film was shot by Pulse Director Anthony Dickenson and then animated by Storythings Creative Technologist Dan Catt using an innovative HTML5 technique based on animated gifs - the film sequences can be 'scrubbed' and played with by moving around the film with the cursor. At the end of the questionnaire you are given a calculation of your 'Days To Live' and the inspiration to live more bravely.
Diesel Timeframes will then help people live every one of those days to the full with a unique alarm clock App, that will wake each user up with a reminder of the number of days they have left to live and an inspirational message of how they can live that day more bravely.
The campaign will be supported with TV Advertising, exclusive online content and a full campaign of social media activity internationally that will continue to evolve & showcase the content that has been shaped & created throughout 2013.
This campaign was created under the agency direction of Crispin, Porter + Bogusky.
Go to http://www.diesel.com/daystolive to experience it first hand
Click here to read Anthonys thoughts about the project
Sam Pilling has delivered a beautifully dark, humorous and twisted music video for Two Door Cinema Club’s new single ‘Handshake’.
Emil Nava has delivered a spectacular new video for Calvin Harris featuring Ellie Goulding for their new single 'I Need Your Love' shot entirely on location in Miami, Florida.
Pulse Films is proud to announce a major theatrical music documentary currently in production on one of the biggest boy bands ever, Backstreet Boys, and their tumultuous journey from child stars to fully-grown boy band, which will be finished by Fall 2013.