Nico & MartinBack
Nicolás Perez Veiga and Martin Kalina are directors and founders of production company PRIMO. Recently signed to Pulse Films in Sept 2012, together they form the directing duo Nico & Martín, who, in the last few years, have won numerous awards at the most prestigious festivals in the world
These awards include seven Cannes Lions, five Clios and one LIA. Nico and Martin were also voted Best Iberoamerican Directors for 2 consecutive years in 2009 and 2010. Among their most important achievements, we should mention an Outdoor Grand Prix at Cannes 2010, for Andes Beer’s “Teletransporter”, as well as a Film Gold Lion at Cannes 2012 for BGH’s “Dad’s In Briefs” campaign and in 2011 for Axe’s “Premature Perspiration” campaign. These awards, among others, have also secured for PRIMO the 5th place in the Palme d’Or at Cannes 2011.
They were born in 1981. When they were 18 years old, they began Film Direction studies at the Fundación Universidad de Cine, where they met. The two young directors started directing their first projects when they were 22, for prestigious Argentine agencies. In 2008, Nico and Martin had already established theirselfs as one of Argentina’s most well- known directors, and they were expanding their horizons towards Europe and USA. In August 2008, they decided to open their own production company. At the age of 26, they founded PRIMO, a company entirely based on the talent of its young directors. During its first three years of life, PRIMO positioned itself as one of the world’s best production companies, being recognized as Best Production Company in festivals both local, such as Lápiz de Platino in 2008, El Ojo de Iberoamérica in 2009 and 2010, and international, such as San Sebastián 2010, and Cannes 2011, where it obtained the 5th place in the Palme d’Or.
Nico & Martin have worked with some of the most prestigious agencies in Argentina USA and Europe. Among them, we should mention Ponce Buenos Aires, Del Campo Saatchi & Saatchi, BBDO Argentina, JWT Argentina, Santo Buenos Aires, Y&R New York, McCann Worldwide, BBH Asia Pacific, Grey Worldwide, JWT London, LOLA Madrid, BDDP & Filles, TBWA Paris, United 1861, McCann Erickson Milan and Saatchi & Saatchi Milan, developing projects for brands such as T-Mobile, Sony, Vodafone, Guinness, AmBev, Axe, Rexona, Renault, Toyota, Chevrolet, Ford, McDonald’s, Ikea, Orange and Trident, among others.
Nico & Martin have also been a jury at prestigious Festivals, such as CLIO, the NY Festival and El Ojo de Iberoamérica.